A mainstay of our commercial property visualisations, photomontage visualisations allow a new property development to be virtually located in situ. In its most rudimentary terms, it matches up camera angles and perspectives of site photography with the CGI model of the commercial property. The use of this technique increases realism within the CGI visualisation, improved realism blurs the lines between the virtual and real worlds. The more the CGI visualisation fools the viewer into thinking the property is already in the real world, the more likely it is to engage that person.
Beyond the photomontage visualisation provision are the verified views. The verified views property visualisations take the photomontage to the next level, creating not only a believable depiction of the property, but also making it accurate in terms of scale and location to nearby buildings and landmarks. Increasing the illusion of the CGI property visualisation further. The key advantage of the verified view in terms of commercial property development, is that it can be used as part of the planning process. Displaying the commercial property development not only in a realistic style but also accurately, thru reference to existing neighbouring elements, puts planning approval ratings into a different league. There is no ‘wait and see how it looks’ component to the planning proposal. The planning authority can see exactly what is would look like and precisely how it will influence the adjacent buildings and views.
