Exterior imagery is where most commercial property development visualisation projects begin. To correctly communicate to planners and investors what the property will look like and how it will impact the surround area is a critical requirement for most commercial developments.
Photo-realistic images can be created that show the nuances of the buildings incorporating all details such as specific materials (brickwork, cladding, tiles, etc) or props (directional signage, landscaping, people, cars, etc). Huge levels of information can be added to bring the CGI to life and give a true sense of realism.
Architectural visualisation starts with the exterior of the building, getting the CGI imagery of the exterior of a building and its surrounding landscape is one of the trickiest things to get right. Ensuring the lighting details are correct, materials are as specified and the geometry is accurate, are 3 of the main factors that will allow the overall composition to be generated in a realistic style that will trick viewers into believing the space is a photograph of a real building.
Beyond the creation of the accurate CGI image of the building we also include a huge variety of population elements that help bring the development to life. People can be added to show the commercial space in use. The people can be of specified demographics to communicate the type of commercial development you are creating.
The majority of the people population elements are added as still images, however we can also add in moving people. These work great for development that are strongly be promoted online.
As well as people there is also the ability to add other population elements such as cars, food kiosks, bikes, etc.
In addition to the population elements there is the ability to add almost any type of additional features to communicate the style of the development. Props can be added throughout the visualisation to show the space in use (cups on tables, computers at reception desks, etc).
Landscaping is also an important part of a CGI image creation, we start with the groundworks to ensure flooring style is correct and continue to incorporate exterior furniture (lamp posts, bollards, hand-rails etc). The next stage adds greenery elements such as trees, shrubs and grass. But if your development is more cutting edge you may want to include more and add features such as ivy on walls or other “overgrown” features to complete the “look” that is required.
